Digital marketing is the promotion of products, services, or brands using the internet and digital technologies instead of traditional methods like TV or newspapers.
Think of it simply:
👉 If marketing happens online (phone, laptop, apps) — it’s digital marketing.
Main Types of Digital Marketing
1. Search Engine Optimization (SEO)
Improving your website so it ranks higher on Google Search
Goal: Get free (organic) traffic
2. Social Media Marketing
Promoting through platforms like:
- TikTok
Goal: Build audience, engagement, and sales
3. Content Marketing
Creating useful content:
- Blogs
- Videos
- Guides
Example: YouTube tutorials, helpful articles
4. Pay-Per-Click Advertising (PPC)
Paid ads on platforms like Google Ads
You pay only when someone clicks your ad
5. Email Marketing
Sending emails to customers for:
- Offers
- Updates
- Promotions
6. Affiliate Marketing
Others promote your product and earn commission